Corporate Social Responsibility | Business Approach

CSR Definition
“As when companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders”.

                        Winning over Consumers – Making Corporate Social
Responsively the Tipping point

Businesses have created and implemented extensive and commercial initiatives to meet commercial objectives, from strong loyalty programs to personalized, mobile-friendly shopping experiences.

One thing that may tip the scales in your favor is using your resources to better society and the world.

Forty-two percent of North American consumers reported having punished socially irresponsible companies by not buying their products. Some other Regions of the World also have the same reactions.

CSR BUSINESS CASE
After the recession, companies have been encouraged to allocate portion of their profits into programs that give back.

The next generation of employees and consumers are seeking out employers that are focused on:

TRIPLE BOTTOM LINE

People	Planet	Revenues

CSR HUMAN RESOURCES ROLE
When companies are global, an important challenge in garnering success is to respect other cultures and workforce environments and start forming a global profile or social consciousness.

Recognize these differences with a sound Corporate Social Responsibility (CSR) plan that can simultaneously increase shareholder value, boost employee engagement and increase employer brand recognition.

Human Resources department plays a critical role in ensuring that the company adopts Corporate Social Responsibility programs.

Furthermore, HR can manage the CSR plan implementation and monitor its adoption proactively, while documenting (and celebrating) its success throughout the company.

Human Resources technology can help with a Corporate Social Responsibility program, including reducing company’s waste, retaining employees, strengthening team spirit and other initiatives.

• Improve employer brand and employee engagement.
• Implement and encourage green practices.
• Foster a culture of social responsibility.
• Celebrate successes.
• Share and communicate the value of corporate social responsibility to employees and the community.

Is your Corporate Social Responsibility Program engaging your employees, community and consumers? 

CSR TESTIMONIALS

 
Give employees something to be proud of Blake Mycoskie says that the employee morale at TOMS Shoes is phenomenal.
“..How could you be down when you know everything you do makes children happy?” he says.

Leading a responsible energy future
Doing things right means protecting the environment, our employees, the public and our business partners. Visit our Environment section to see how we are minimizing emissions, conserving water and reducing our environmental footprint.

 
Starbucks can – and should — have a positive impact on the communities.
So it is our vision that together we will elevate our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive.